The idea - Progressive minds take over.
Iconic music magazine NME wanted to create a premium, quarterly journal that would be a clear departure from their flagship publication. Their first edition, focus’s on the punk movement. In a deliberate departure from traditional design expressions of punk, the article’s themes of progressive rebellion are achieved through more subtle means: unexpected and disruptive layout of typography, bold colours used moderately, generous amounts of negative space, and photography which is purposefully obscure, and provokes curiosity.

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