The idea – Natural transformations revealed
The Natural History Museum in Helsinki is a centre for education, research and conservation. They needed an identity that would inspire excitement, stimulate curiosity and position them as innovative and future focused. The concept is focused on representing transformation in an expressive, dynamic and intriguing way. Bold, and experimental image treatments are used to suggest evolution and change. This is paired with more graphic representations of ‘shape-shifting’. Colour choices have deliberately veered away from the traditional, and are playful and bright.