Back story
There is a huge lack of public awareness around post-natal illness, and in particular, postpartum psychosis. This campaign aims to open up a conversation with those closest to new mums’ so that more people can be there when it counts.
Campaign microsite
The creative approach is clear and direct, supportive, and - most importantly - avoids scaremongering. Warm and playful colours are paired with a direct tone of voice, bold typography and an illustration style designed to catch your attention and create intrigue.
