![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/2b0dfe4e-4e6d-4579-9303-1c7ca8c46b90_rw_3840.jpg?h=fa1665effd9f329ac10ca476dc2c8896)
Back story
There is a huge lack of public awareness around post-natal illness, and in particular, postpartum psychosis. This campaign aims to open up a conversation with those closest to new mums’ so that more people can be there when it counts.
![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/5beedf41-3683-4374-8bee-d43ced719908_rw_3840.jpg?h=b001ef0ff530ce37e873bec6bc44cfb1)
Campaign microsite
The creative approach is clear and direct, supportive, and - most importantly - avoids scaremongering. Warm and playful colours are paired with a direct tone of voice, bold typography and an illustration style designed to catch your attention and create intrigue.
![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/b52476c7-3b15-4d47-96aa-49023e02e0ab_rw_1920.jpg?h=053582a8f28615898422a40a039cf5aa)
![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/57eb1694-bcb1-4b3b-b9ca-6f4393d163b6_rw_1920.jpg?h=fe69d219b9ff47fb4fd57f83cdf108c3)
![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/e761607e-9d28-47b6-98c1-dc38a1cf871d_rw_1920.jpg?h=e9137daa038f49d3be8a2d9e9a57edc5)
![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/e5582fe3-a40c-4466-a674-7d3747d5d797_rw_3840.jpg?h=adac8292cafb5e8295797d3937211ffd)