The Dugdale Centre is a vibrant arts and performance space in the heart of Enfield. They wanted a new site design that would reflect their spirit of creativity and inclusivity, engage new audiences and provide an improved user experience for new and loyal visitors.
A new and expanded colour palette was established, bringing a sense of warmth and fun, appealing to families and younger audiences. A series of patterns were also developed to reflect the diversity, dynamism and personality of the local community.
New brand fonts were chosen and spacious and clean layouts were developed to balance playfulness with a more sophisticated, clean aesthetic.