![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/d872fb4a-6d57-4bad-8461-e88c782bc3c0_rw_3840.jpg?h=1815666639059d89ada96726c76b5823)
Back story
Dulwich Picture Gallery wanted to promote their events and activities planned throughout the Christmas period. They wanted a bold poster and advertising campaign that would promote the gallery across the South-East London area via an OOH (out of home) campaign and traditional print advertising in local publications.
![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/378a4402-deac-4df0-b9a7-32a92f368a33_rw_1920.jpg?h=2aaef905c1ed955167d058cb44db8f47)
Large format poster
The resulting approach utilised a bold and eye-catching typography paired with a rich colour palette that aligned well well with the season, but didn't rely on traditional 'Christmas' colours.
![](https://cdn.myportfolio.com/5a52b677-2be1-4993-ab18-f32b47734802/1aeb3c74-6b89-40eb-b914-0351cf04706a_rw_3840.jpg?h=218f2b4e0008c19e95028b29c8464c80)
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