Back story
Dulwich Picture Gallery wanted to promote their events and activities planned throughout the Christmas period. They wanted a bold poster and advertising campaign that would promote the gallery across the South-East London area via an OOH (out of home) campaign and traditional print advertising in local publications.
Large format poster
The resulting approach utilised a bold and eye-catching typography paired with a rich colour palette that aligned well well with the season, but didn't rely on traditional 'Christmas' colours.
Full page ad